Paid Media Marketing Specialist | Pro-active.com

<div style="text-align:center"><strong>Paid Media Marketing Specialist<br><br></strong></div> <div><strong>About the Company</strong></div> <div>This business is a household name in its sector and widely regarded as one of the best places to work in Brisbane. With a progressive leadership team, impressive growth, and a truly people-first culture, they offer a rare mix of autonomy, high-impact work, and genuine career development &ndash; including clear pathways to GM-level roles.</div> <br> <div><strong>The Role</strong></div> <div>You&rsquo;ll take ownership of paid media strategy and execution across a large franchise network, focusing on customer acquisition, brand performance, and conversion. You&rsquo;ll work across Meta (Facebook/Instagram) and Google Ads, optimising spend, audience segmentation, and creative testing &ndash; all with a performance mindset. This is a data-led role for someone who loves seeing their campaigns drive real business outcomes.</div> <br> <div><strong>Key Responsibilities</strong></div> <div> <ul> <li>Manage and optimise Meta and Google ad accounts across multiple locations</li> <li>Plan, execute, and analyse paid campaigns with a focus on CPL and ROAS</li> <li>Collaborate with creative and brand teams to align messaging and design</li> <li>Use data to inform strategy, test hypotheses, and scale high-performing campaigns</li> <li>Work closely with franchise partners to align local and national efforts</li> <li>Report on campaign performance and lead marketing conversations with execs<strong>&nbsp;</strong>&nbsp;</li> </ul> <strong>What You&rsquo;ll Need</strong></div> <div> <ul> <li>3+ years of hands-on paid media experience (Meta + Google essential)</li> <li>Exposure to franchise or multi-location business models highly desirable</li> <li>Strong understanding of marketing funnels, lead gen, and performance metrics</li> <li>Confident communicator with the ability to influence and educate stakeholders</li> <li>Strategic mindset paired with tactical execution ability<strong>&nbsp;</strong>&nbsp;</li> </ul> <strong>Why You&rsquo;ll Want It</strong></div> <div> <ul> <li>Progression path to GM roles</li> <li>True hybrid flexibility + mental health support</li> <li>Paid wellness initiatives &amp; structured career planning</li> <li>Work with one of the most admired marketing teams in Brisbane</li> </ul> <br>Only candidates with unrestricted full working rights here in Australia are eligible to apply.<br><br></div> <div>If this sounds like you apply here or | kacey@blackroc.co. I'd love to hear from you!<br><br></div> <div>At BLACKROC Recruitment, we are committed to fostering diversity, equity, and inclusion.We welcome applications from individuals of diverse backgrounds, including those with lived experiences.If you require any adjustments during the recruitment process, please don&rsquo;t hesitate to reach out to the above-mentioned BLACKROC Consultant.</div>