The Invisible Engine: How a 30-Brand Brisbane Organisation Scaled with BLACKROC Recruitment

Jason Roulston
January 19, 2026

A Case Study in Strategic Growth

In February 2025, a Brisbane-based organisation with 300 staff and a portfolio of over 30 everyday businesses partnered with BLACKROC Recruitment to lead a significant talent expansion.

Supported by external investment for a three-year growth plan, BLACKROC Recruitment successfully placed 17 specialised roles, including a complete C-suite (CEO, CMO, COO) within a five-month period. This partnership was built on the rare seniority of the BLACKROC Recruitment team, whose consultants draw on 10 to 20 years of local market longevity to find talent with proven, long-term success.

A Hidden Giant: 300 Staff, 30+ Everyday Brands

Whilst the parent organisation may not be a household name, its impact on the South East Queensland economy is substantial. Operating more than 30 diverse businesses from its Brisbane headquarters, this group manages brands that most Australians engage with on a weekly or monthly basis.

When they secured external investment to fuel their expansion, they required a recruitment partner capable of navigating a complex, multi-brand environment without compromising on leadership quality or cultural integrity.

The Power of Recruiter Tenure: Vetting for Integrity and Results

The client’s most vital requirement was a team of recruiters with long-standing tenures in the industry. They weren't just looking for experience on a CV; they wanted the historical perspective that only a senior consultant can offer.

  • Historical Candidate Tracking: With 10 to 20 years in the local market, the BLACKROC Recruitment team has monitored the career trajectories of candidates as they have moved through various organisations over the decades.
  • Proven Performance: This longevity enables our recruiters to identify individuals who have a consistent history of delivering results, rather than those who simply move from role to role.
  • Integrity and Professionalism: Seniority provides the insight to know which candidates have progressed through their careers in a positive fashion, ensuring they have delivered on their promises without "burning bridges" at previous companies.
  • Market Accountability: Clients work directly with our senior experts, ensuring every hire is vetted by a consultant who has personally witnessed that candidate’s professional conduct over the long term.

The Recruitment Drive: 17 Strategic Placements

To ensure the organisation's internal culture remained stable, BLACKROC Recruitment managed a staggered onboarding process over a five-month period.

Executive Leadership (The C-Suite)

  • Chief Executive Officer (CEO): Appointed to lead the three-year expansion strategy.
  • Chief Marketing Officer (CMO): Tasked with scaling visibility across the 30-brand portfolio.
  • Chief Operations Officer (COO): Focused on operational excellence and cross-business efficiency.

Digital, Technical, and Growth Roles

  • 7 Digital Marketers: Building the digital engine for brand growth.
  • 1 Cloud and Infrastructure Specialist: Stabilising the technical foundation.
  • 1 Software Tester and 2 Project Managers: Ensuring quality delivery of new initiatives.

Operational Support

  • 3 Administrative Specialists (PA/EA): Providing critical support to the newly formed leadership team.

Peace of Mind: Our Commitment to the Brisbane Market

The organisation chose BLACKROC Recruitment over larger, traditional agencies because they required a partner that offered more than just speed; they needed commercial security and a consultant who truly "had their back".

While every recruiter may offer a replacement guarantee, many view it as a burden. At BLACKROC Recruitment, we see it differently. We have been a fixture of the Brisbane market for nearly a decade, and we intend to be here for decades to come. In a tight-knit market like ours, reputation is everything.

If a replacement is ever required, we don’t run away, we attack the back-fill as a top priority to ensure your growth targets remain on schedule. This level of accountability is what gives our clients total peace of mind.

FAQ: White Collar Recruitment in Brisbane

Why did the client insist on recruiters with over 10 years of experience?

The client sought recruiters who had seen candidates move through multiple organisations over time, ensuring they only hired individuals who delivered results and maintained strong professional relationships throughout their careers.

How does BLACKROC Recruitment handle replacement guarantees?

We prioritise replacements with urgency. We treat a back-fill as a top-tier priority to ensure the organisation’s growth stays on track and our reputation for reliability in Brisbane is upheld.

Jason Roulston Founder, BLACKROC Specialist in Brisbane Technology & Digital recruitment.

From the Author: I'm Jason Roulston, the Managing Director at BLACKROC Recruitment. We're a boutique Technology & Digital recruitment firm in Australia, with 8 years of operation and a small team of specialists, combining over 100 years of recruitment experience. I look after permanent & executive level technology & digital recruitment for the group. We also have specialists in IT & Digital contracting recruitment, known for the best contractor care program in the market; have a look at our ~550+ five-star Google Reviews (new reviews weekly).

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