The Digital Performance Edge: Why Brisbane’s Top Brands Trust BLACKROC

Jason Roulston
January 20, 2026

Finding a Digital Performance or Marketing Data Ops specialist in the current market is a significant challenge. You need a specific blend of analytical rigor and marketing intuition - the "unicorn" factor.

At BLACKROC Recruitment, we don’t just "post and pray" for these roles; we live in the market. If you are looking to scale your digital team, here is a transparent look at how we deliver results that actually stick.

Have you placed Digital Performance and Marketing Data Ops roles before?

Yes. We have a deep track record of placing high-level talent across Brisbane and the Gold Coast’s most recognizable brands. We’ve successfully embedded specialists into:

  • Global Wagering & Entertainment Giants: Specialist Data & Performance hires.
  • Leading Insurance Providers: Senior Performance Marketing specialists.
  • National Health & Veterans Support Services: In-house growth and data operations.
  • Top-Tier Digital Growth Agencies: Agency-side experts who need to be ok with organised chaos.

What similar roles have we placed recently and where did the candidates come from?

In the last 12 months, we have made 17 Digital Marketing & Performance placements. Our sourcing strategy is designed to find the best talent, not just the "noisiest" talent:

  • The BLACKROC Database (8 Hires): Most of our placements come from our private ecosystem, people we’ve known, tracked, and built relationships with for years.
  • Active Job Boards (6 Hires): We maintain a presence on certain platforms to capture high-quality active seekers.
  • Recent Networking & Industry Events (3 Hires): High-level professionals we’ve engaged with recently at Brisbane tech and digital events.

What is your placement retention rate for these roles?

Our retention rate for these 17 placements over a 6 to 12-month period is 93%.

We achieve this because we don’t believe in transactional recruitment. By the time a candidate starts, the client has typically met them 2–3 times and spent significant time in deep discussion, we make sure of this. While we deal with humans who have their own "hearts and minds," our decade of operating in the Brisbane market allows us to provide a level of certainty you simply won't find anywhere else.

Why do clients hire from BLACKROC multiple times?

Our repeat partners, ranging from large-scale insurers to niche service providers, return to us because we provide "old-timer" experience with "new-timer" enthusiasm. We have more combined experience in the Brisbane and Gold Coast market than 99% of recruiters still operating here. We are contactable 24/7, we are easy to deal with, and we prioritise the long-term health of your team over a quick commission. If this isn't enough the work speaks for itself, Google BLACKROC Recruitment and take a peek at our customer reviews.

What makes these roles hard to fill (and how should you change your JD)?

The number one hurdle we encounter is Budget vs. Expectation. Often, new clients enter the market with a strict budget and a "wear all the hats" job description. In a competitive landscape, the market rejects these roles.

Our Advice:

Success starts with trust. We aren't trying to find the most expensive candidate; we are trying to find the best candidate at a fair market salary. When you allow us to provide an educated view of the landscape and the "fair value" for those skills, you get a hire that drives ROI for years.

Jason Roulston Founder, BLACKROC Specialist in Brisbane Technology & Digital recruitment.

From the Author: I'm Jason Roulston, the Managing Director at BLACKROC Recruitment. We're a boutique Technology & Digital recruitment firm in Australia, with 8 years of operation and a small team of specialists, combining over 100 years of recruitment experience. I look after permanent & executive level technology & digital recruitment for the group. We also have specialists in IT & Digital contracting recruitment, known for the best contractor care program in the market; have a look at our ~580 five-star Google Reviews (new reviews weekly).

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