Senior Digital Marketing Specialist.

BLACKROC is thrilled to be working with an innovative B2B product brand seeking a Senior Digital Marketing Specialist to develop and drive the digital strategy and execution across their digital channels. This is an opportunity to make a big difference and play a big part of the future growth of this organization by solidifying their digital footprint.

 
You'll be based out of their Bayside Brisbane office, working as part of a collaborative team across purpose-driven and innovative campaigns. 


Responsibilities:

• Develop and maintain a concise digital strategy and roadmap from the ground up, aligning with market research & business objectives to maximize opportunity within the market and solidify the brand's digital presence as the leader within their respective industry.
• Management of digital channels in collaboration with the wider marketing team including paid and organic social media, email marketing, CRM management & segmentation, website analytics, and CRO
• Create a strategic digital strategy to help grow brand awareness.
• Provide regular reports and reviews on campaign performance, providing data-led recommendations for future improvements.

About you:

• You’re a Digital Marketer who loves the strategy development whilst still being happy to roll up your sleeves and get to work
• An innovative thinker who relentlessly challenges the status quo and isn’t afraid to be different or think bigger
• Exceptional knowledge across the digital marketing ecosystem
• Experience managing social media campaigns across LinkedIn, applying paid and organic methodologies
• Heavy data analytics experience acoss websites