Digital Marketing Specialist.

BLACKROC is thrilled to be working with an ASX-listed SaaS product company seeking a Digital Marketing Specialist to help strengthen their digital footprint and take ownership of their digital activity in-house.

If you're looking for an opportunity to work product-side as part of a collaborative and innovative team dynamic, read on!

You'll be based out of their north-Brisbane office, reporting to the Head of Marketing, you will be responsible for driving leads into the sales funnel using paid and organic marketing channels with the flexibility to work from home up 3-4 days per week!

About you:

• You’re a seasoned digital marketing professional, with 2-3 years B2B and/or SaaS experience hands-on with CRO, A/B testing, PPC, SEO, paid and organic social, and email marketing.
• An innovative thinker who relentlessly challenges the status quo and isn’t afraid to be different or think bigger
• Strategically minded, with impeccable time management and project management skills and foster a team dynamic of ultimate performance with high levels of collaboration

Responsibilities:

• Creating & reporting on data-driven strategies to drive revenue growth for the business through quality lead generation.
• Work collaboratively with marketing, product and sales to help drive campaigns that deliver results.
• Identify potential new audiences, by developing and using detailed retargeting and sophisticated audience segmentation.  
• Optimise conversion rate throughout the marketing and sales funnels, including but not limited to landing pages, website and digital advertising. 

Nice to know:
Free parking on site, employee assistance program & wellness initiatives, dedicated training budget for professional development!