CRM Marketing Lead.

BLACKROC has been engaged to hire for a brand new CRM Marketing Lead role for an innovative and globally expanding fintech company.

Headquartered in Brisbane, this role could suit a SE QLD local or someone based interstate. This team has a dispersed workforce across Australia and internationally, focused on finding the right candidate, not bound by location. This role will see you take responsibility for understanding the end-to-end journey for their customers and nurturing the relationship at each touchpoint.

Join a team that will foster and support your growth and development, with an engaged direct leader who will provide you with mentorship across other areas of marketing, strategy and leadership. This team also forms part of a movement using business and profit as a force for good. How good!

Responsibilities:

• You will bring a deep understanding of their customers motivations, needs and behaviours to design and deliver successful CRM marketing campaigns focused on driving growth.
• Develop and execute a lifecycle marketing program across relevant touchpoints to meet core business objectives
• Engage customers at all stages of the buying cycle to drive awareness, consideration, and purchase through relevant channels.
• Daily management of CRM marketing programs (BAU and tactical)
• Performing experimental testing (A/B and multivariate) on campaigns to inform optimisation and drive an uplift in customer RFM, transactions and revenue
• You will act as brand custodian to ensure their brand identity resonates for customers, partners, & stakeholders.

Required experience:

• Minimum 3-5 years experience in CRM marketing with exposure to SMS and direct mail an advantage
• Demonstrated experience in Lifecycle marketing strategy and implementation across a B2C and/or B2B customer base
• Experience working with a CRM system (e.g. Salesforce, Hubspot), email marketing platforms (e.g. Pardot, Mailchimp, etc) and deliverability tools.
• Experience building and deploying automated triggers for eCommerce

For more information on this opportunity please contact Ascha Smith at BLACKROC for a confidential chat on 0432 345 424. Alternatively, if this isn’t the right opportunity for you but you’re interested in other Digital & Product Marketing opportunities within Brisbane or the Gold Coast, feel free to contact me here: ascha@BLACKROC.co